Advertising and promotion:an integrated marketing communications perspective / George E. Belch [and] Michael A. Belch

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 2007. Edition: 7th.edDescription: xxvi; 820p. : ill.; 28cmISBN:
  • 0073101265
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai HF5823 B387 2007 (Browse shelf(Opens below)) Available 0000041794

Includes index

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