Marketing : (Record no. 14815)

MARC details
000 -LEADER
fixed length control field 00685nam a2200229 a 4500
001 - CONTROL NUMBER
control field 0000010965
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2004 nnyu01 e en eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007121478x
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K47 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 459
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley [and] William Rudelius
250 ## - EDITION STATEMENT
Edition statement International edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xxxii; 125p. :
Other physical details ill. ;
Dimensions 26cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
9 (RLIN) 6189
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius|William
9 (RLIN) 462
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date last checked out Public note
    Library of Congress Classification   Not For Loan Reference Politeknik Seberang Perai Politeknik Seberang Perai   10/07/2010   HF5415 K47 2004 0000042519   10/07/2010 Book      
    Library of Congress Classification       Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 10/07/2010 2 HF5415 K47 2004 0000042520   10/07/2010 Book 1 03/01/2012  
    Library of Congress Classification       Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 10/07/2010 1 HF5415 K47 2004 0000046530   10/07/2010 Book   18/03/2011  
    Library of Congress Classification     Koleksi Umum (Rak Terbuka) Politeknik Seberang Perai Politeknik Seberang Perai   20/11/2024   HF5415 .K47 2004 0000052814 20/11/2024 20/11/2024 Book     Hadiah
    Library of Congress Classification     Koleksi Umum (Rak Terbuka) Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 20/11/2024   HF5415 .K47 2004 0000052815 20/11/2024 20/11/2024 Book     Hadiah