Business marketing strategy : (Record no. 31423)

MARC details
000 -LEADER
fixed length control field 00740nam a2200217 4500
001 - CONTROL NUMBER
control field 0000007338
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1995####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025616910
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13 R269 1995
245 00 - TITLE STATEMENT
Title Business marketing strategy :
Remainder of title concepts and applications /
Statement of responsibility, etc. V.Kastuki Rangan,Benson P.Shaping[and]RRowland T.Moriarty,Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent 354p. :
Other physical details ill;
Dimensions 24cm.
490 0# - SERIES STATEMENT
Series statement The Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibiographical refrences and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Inclustrial marketing
General subdivision management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product managment.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rangon, Kasturi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Collection
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 17/07/2010   HF5415.13 R269 1995 0000004048   17/07/2010 Book  
    Library of Congress Classification   Not For Loan Politeknik Seberang Perai Politeknik Seberang Perai   07/06/2011   HF5415.13 R269 1995 0000004049 04/02/2022 07/06/2011 Book Reference
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 23/12/2014   HF5415.13 R269 1995 0000004047   23/12/2014 Book