Creating brand loyality : (Record no. 3160)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00739nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000001346 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100521s1999####nyu###########001#0#eng## |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814405010 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Transcribing agency | PSP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF6161 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | B4C94 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czerniawski, Richard D. |
| 245 10 - TITLE STATEMENT | |
| Title | Creating brand loyality : |
| Remainder of title | the management of power positioning and really great advertising / |
| Statement of responsibility, etc. | Richard D.Czerniawski, Micheal W. Maloney |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | American Managament Association, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 296 p. |
| Other physical details | photo |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Adversiting |
| General subdivision | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand loyality |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maloney, Micheal W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Politeknik Seberang Perai | Politeknik Seberang Perai | 15/06/2010 | HF6161.B4C94 1999 | 0000011815 | 04/02/2022 | 15/06/2010 | Book |