Creating brand loyality : the management of power positioning and really great advertising / Richard D.Czerniawski, Micheal W. Maloney

By: Contributor(s): Material type: TextTextPublication details: New York : American Managament Association, 1999. Description: xxi, 296 p. photo 23 cmISBN:
  • 0814405010
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai HF6161.B4C94 1999 (Browse shelf(Opens below)) Available 0000011815

Includes index

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