Integrated marketing communications in advertising and promotion / (Record no. 44389)

MARC details
000 -LEADER
fixed length control field 00964cam a2200289 i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230918165119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090313t20102010xxka||| r 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324665318 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S54 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 12781
245 10 - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc. Terence A. Shimp
250 ## - EDITION STATEMENT
Edition statement 8th ed., International edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer South-Western/Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice c2010
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 pages :
Other physical details colours, illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 2585
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
9 (RLIN) 2211
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2206
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
9 (RLIN) 4909
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Classification part HF5415.123
Call number prefix .S54 2010
959 ## -
-- ZO
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/08/2015 0.00   HF5415.123 .S54 2010 0000050743   19/08/2015 Book