Integrated marketing communications in advertising and promotion / Terence A. Shimp

By: Material type: TextTextLondon : South-Western/Cengage Learning, c2010Edition: 8th ed., International editionDescription: xx, 668 pages : colours, illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780324665314 (pbk)
  • 0324665318 (pbk)
Subject(s): LOC classification:
  • HF5415.123 .S54 2010
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5415.123 .S54 2010 (Browse shelf(Opens below)) Available 0000050743

Includes index

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