Advertising promotion : supplemental aspects of intergrated marketing communications / Terence A. Shimp

By: Material type: TextTextPublication details: Fort Worth The Dryden Press, 2000. Edition: 5th edDescription: 589p.; 27 cmISBN:
  • 0030211131
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5415.I23.S54 2000 (Browse shelf(Opens below)) Available 0000013115
Book Book Politeknik Seberang Perai Open Shelf HF5415.I23.S54 2000 (Browse shelf(Opens below)) Available 0000013116
Book Book Politeknik Seberang Perai HF5415.I23.S54 2000 (Browse shelf(Opens below)) Available 0000013117

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