Advertising and promotion : an intergrated marketing communications perspective / George E. Belch and Michael E. Belch
Material type:
TextPublication details: Massachusetts Irwin McGraw-Hill, 1998. Edition: 4th edDescription: xxii,762p.: ill.; 26cmISBN: - 0070060884
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai | Reference | HF5823.B387 1998 (Browse shelf(Opens below)) | Not For Loan | 0000005376 | |
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Politeknik Seberang Perai Open Shelf | HF5823.B387 1998 (Browse shelf(Opens below)) | Available | 0000004063 | ||
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Politeknik Seberang Perai Open Shelf | HF5823.B387 1998 (Browse shelf(Opens below)) | Available | 0000013232 | ||
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Politeknik Seberang Perai | HF5823.B387 1998 (Browse shelf(Opens below)) | Available | 0000013233 |
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| HF5823.A13 1996 Advertising management / | HF5823.A13 1996 Advertising management / | HF5823 A37 2004 Cutting edge advertising / | HF5823.B387 1998 Advertising and promotion : an intergrated marketing communications perspective / | HF5823.B387 1998 Advertising and promotion : an intergrated marketing communications perspective / | HF5823.B387 1998 Advertising and promotion : an integrated marketing communications perspective / | HF5823 B387 2007 Advertising and promotion:an integrated marketing communications perspective / |
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