Marketing insights from A to Z : 80 concepts every manager needs to know / philip Kotler

By: Material type: TextTextPublication details: New Jersey : John Wiley & Sons, 2003 Description: xviii;206p. : ill.; 24cmISBN:
  • 0471268674
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai HF5415 K63127 2003 (Browse shelf(Opens below)) Available 0000042597

Includes bibliographical references and index

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