Introduction to marketing communication : an integrated approach / John Burnett and Sandra Moriarty
Material type:
TextPublication details: Upper Saddle River, New Jersey : Prentice Hall, 1997 Description: xxxv, 657 p. : col. ill.; 26 cmISBN: - 0132690853
| Item type | Current library | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai Open Shelf | HF5415.123.B87 1997 (Browse shelf(Opens below)) | Available | 0000033605 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.123.B87 1997 (Browse shelf(Opens below)) | Available | 0000033606 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.123.B87 1997 (Browse shelf(Opens below)) | Available | 0000033607 |
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| HF5415.122.M367 1992 Crisis marketing : when bad things happen to good companies / | HF5415.123.B87 1997 Introduction to marketing communication : an integrated approach / | HF5415.123.B87 1997 Introduction to marketing communication : an integrated approach / | HF5415.123.B87 1997 Introduction to marketing communication : an integrated approach / | HF5415.123 .B87 1998 Introduction to marketing communication : an integrated approach / | HF5415.123 .B87 1998 Introduction to marketing communication : an integrated approach / | HF5415.123 B912 2007 Marketing communications policies / |
Includes bibliographical references and index
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