Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, 2009Edition: 3/eDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28cmISBN:
  • 9780073381060 (alk. paper)
  • 0073381063 (alk. paper)
Subject(s): LOC classification:
  • HF5415 .K39 2009
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5415.K39 2009 (Browse shelf(Opens below)) Available 0000048353

Includes bibliographical references and indexes.

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