The management and marketing of services / Peter Mudie and Angela Cottam.
Material type:
TextPublication details: Oxford ; Boston : Butterworth Heinemann, 1999.Edition: 2nd edDescription: x, 306 p. : ill. ; 24 cmISBN: - 0750635940
- 658 21
- HD9980.5 M83 1999
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Politeknik Seberang Perai | HD9980.5 M83 1999 (Browse shelf(Opens below)) | Available | 0000023321 | |
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Politeknik Seberang Perai Open Shelf | HD9980.5 M83 1999 (Browse shelf(Opens below)) | Available | 0000023322 | |
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Politeknik Seberang Perai Open Shelf | HD9980.5 M83 1999 (Browse shelf(Opens below)) | Available | 0000023323 | |
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Politeknik Seberang Perai Open Shelf | HD9980.5 M83 1999 (Browse shelf(Opens below)) | Available | 0000023324 |
Browsing Politeknik Seberang Perai shelves Close shelf browser (Hides shelf browser)
| HD9980.5 H672 1997 Service operations management : strategy, design, and delivery / | HD9980.5 K87 1998 Services marketing / | HD9980.5.M388 1996 Marketing planning for services / | HD9980.5 M83 1999 The management and marketing of services / | HD9981.5.G66 1998 Services marketing : a strategiec approach / | HD9981.5.L68 1999 Principles of service marketing and management / | HD9993.E452 L37 1999 Playing for profit : how digital entertainment is making big business out of child's play / |
Includes bibliographical references and index.
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