Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN: - 0132690853
- Introduction to marketing communications [Cover title]
- Marketing communications
- HF5415.123 .B87 1998
| Item type | Current library | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai | HF5415.123 .B87 1998 (Browse shelf(Opens below)) | Available | 0000026584 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.123 .B87 1998 (Browse shelf(Opens below)) | Available | 0000026585 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.123 .B87 1998 (Browse shelf(Opens below)) | Available | 0000026586 |
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| HF5415.123.B87 1997 Introduction to marketing communication : an integrated approach / | HF5415.123.B87 1997 Introduction to marketing communication : an integrated approach / | HF5415.123.B87 1997 Introduction to marketing communication : an integrated approach / | HF5415.123 .B87 1998 Introduction to marketing communication : an integrated approach / | HF5415.123 .B87 1998 Introduction to marketing communication : an integrated approach / | HF5415.123 B912 2007 Marketing communications policies / | HF5415.123 .E96 2011 The evolution of integrated marketing communications : the customer-driven marketplace / |
Includes bibliographical references and index.
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