Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1999.Edition: 4th edDescription: xvi, 471 p. : ill. ; 29 cmISBN: - 0030225191
- 658.8 21
- HD9980.5 .B38 1999
| Item type | Current library | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai Open Shelf | HD9980.5 .B38 1999 (Browse shelf(Opens below)) | Available | 0000012545 | |
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Book
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Politeknik Seberang Perai Open Shelf | HD9980.5 .B38 1999 (Browse shelf(Opens below)) | Available | 0000012546 | |
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Book
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Politeknik Seberang Perai | HD9980.5 .B38 1999 (Browse shelf(Opens below)) | Available | 0000012547 |
Browsing Politeknik Seberang Perai shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HD9720.Z21 1999 Proses pembuatan jilid I / | HD9850.5.D53 1999 Textiles and apparel in the global economy / | HD9980.5 .B38 1999 Managing services marketing : text and readings / | HD9980.5 .B38 1999 Managing services marketing : text and readings / | HD9980.5.H644 1997 Essentials of services marketing / | HD9980.5.H644 1997 Essentials of services marketing / | HD9980.5 H672 1997 Service operations management : strategy, design, and delivery / |
Includes bibliographical references and index.
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