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Advertising and Integrated Brand Promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum

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Material type: Text

TextUSA : Cengage Learning, 2015 c2012Description: xx, 407pages. : illustration. ; 27cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Politeknik Seberang Perai	Reference	HF5821 .O35 2015 (Browse shelf(Opens below))	Not For Loan		0000050923

Previous								Next
Previous	HF5721 .L34 2011 Business communication /	HF5726 .T373 2012 Model business letters, emails and other business documents /	HF5821 .O34 1998 Advertising /	HF5821 .O35 2015 Advertising and Integrated Brand Promotion /	HF5823.A13 1996 Advertising management /	HF5823.B387 1998 Advertising and promotion : an intergrated marketing communications perspective /	HF5961 .L384 2012 Business Mathematics for UiTM /	Next

Includes index

JP DPM

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