Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan
Material type:
TextPublication details: New York : John Wiley, 1998. Description: xvii, 286 p.: pic.; 24 cmISBN: - 0471242098
| Item type | Current library | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai Open Shelf | HF5415.15.M67 1998 (Browse shelf(Opens below)) | Available | 0000010135 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.15.M67 1998 (Browse shelf(Opens below)) | Available | 0000010136 | |
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Book
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Politeknik Seberang Perai | HF5415.15.M67 1998 (Browse shelf(Opens below)) | Available | 0000010134 |
Browsing Politeknik Seberang Perai shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5415.135.S38 1999 The marketing game: how the world's best companies play to win / | HF5415.135 .W47 2006 Strategic marketing : creating competitive advantages / | HF5415.15.B353 1999 Product strategy and management / | HF5415.15.M67 1998 Eating the big fish : how challenger brands can compete against brand leaders / | HF5415.15.M67 1998 Eating the big fish : how challenger brands can compete against brand leaders / | HF5415.153 .K49 2017 Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / | HF5415.153 K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / |
Includes index
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