Contemporary advertising / William F. Arens
Material type:
TextPublication details: New York : McGraw-Hill, 2006. Edition: 10th.edDescription: xl; 614p. : ill.; 27cmISBN: - 0072964723
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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Politeknik Seberang Perai | HF5821.A678 2006 (Browse shelf(Opens below)) | Available | 0000041836 |
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| HF5814.D38 1997 Advertising research : theory and practice / | HF5814.D38 1997 Advertising research : theory and practice / | HF5814.D38 1997 Advertising research : theory and practice / | HF5821.A678 2006 Contemporary advertising / | HF5821.B783 1994 Periklanan sezaman / | HF5821.B783 1994 Periklanan sezaman / | HF5821.M697 1995 Konsep asas pengiklanan / |
Includes index and Cd rom
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