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Flying high with Air Asia ICT / Shahril Abdul Rahman by
  • Shahril Abdul Rahman
Source: Chip Malaysia
Material type: Article Article; Type of continuing resource: periodical
Availability: No items available.

Marketing strategy : text and cases / by
  • Ferrell, O.C
  • Hartline, Michael D
Edition: SIXTH EDITION
Material type: Text Text; Literary form: Not fiction
Ohio : South-Western, c2014 c2011
Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13 .M3586 2014.

Essentials of Marketing Management / Geoff Lancaster and Lester Massingham. by
  • Lancaster, Geoffrey, 1938-
  • Massingham, Lester
Material type: Text Text; Literary form: Not fiction
New York : Routledge, 2011 c2011
Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13 .L335 2010.

Marketing Management / Yusniza Kamarulzaman, Nor Khalidah Abu by
  • Yusniza Kamarulzaman
  • Nor Khalida Abu
Edition: Second Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Selangor : Oxford Fajar, 2016 c2016
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 .Y95 2016.

Strategic Marketing Problems : cases and comments / Roger A. Kerin, Robert A. Peterson by
  • Kerin, Roger A
  • Peterson, Robert A
Edition: SEVENTH EDITION
Material type: Text Text; Nature of contents:
Upper Sadle River, New Jersey : Prentice Hall, 1995 c1995
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 .I35K47 1998.

Marketing Planning & Strategy / Subhash C. Jain by
  • Jain, Subhash C
Edition: 5th Edition
Material type: Text Text; Literary form: Not fiction
Ohio ; SOUTH - WESTERN, 1997 c1997
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 .J35 1996.

MARKETING : Principles and Perspective / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge by
  • William O. Bearden
  • Thomas N. Igram
  • Raymond W. LaForge
Edition: Fifth Edition
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: New York McGraw-Hill Irwin c2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 .B43 2006.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Micheal A. Belch by
  • Belch, George. E
  • Micheal A. Belch
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: United States McGraw Hill Education c2015
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5823 .A36 2015.

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