Advertising and Integrated Brand Promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum

By: Contributor(s): Material type: TextTextUSA : Cengage Learning, 2015 c2012Description: xx, 407pages. : illustration. ; 27cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781285758442
  • 1285187814
Subject(s): LOC classification:
  • HF5821 .O35 2015
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Reference HF5821 .O35 2015 (Browse shelf(Opens below)) Not For Loan 0000050923

Includes index

JP DPM

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