Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: 1 v. (various pagings) : ill. (some col.) ; 27 cmISBN:
  • 0132690853
Other title:
  • Introduction to marketing communications [Cover title]
  • Marketing communications
Subject(s): LOC classification:
  • HF5415.123 .B87 1998
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai HF5415.123 .B87 1998 (Browse shelf(Opens below)) Available 0000026584
Book Book Politeknik Seberang Perai Open Shelf HF5415.123 .B87 1998 (Browse shelf(Opens below)) Available 0000026585
Book Book Politeknik Seberang Perai Open Shelf HF5415.123 .B87 1998 (Browse shelf(Opens below)) Available 0000026586

Includes bibliographical references and index.

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