Strategic marketing : creating competitive advantages / Douglas West,John Ford, and Essam Ibrahim

By: Contributor(s): Material type: TextTextPublication details: New York : Oxford University Press, 2006 Description: xxviii,517p. : ill.; 25cmISBN:
  • 0199273987
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5415.135 .W47 2006 (Browse shelf(Opens below)) Available 0000043520

Includes bibliographical references and index

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