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		Marketing research : a problem solving approach / Seymour Sudman and Edward Blair by Sudman, Seymour Series: Irwin/Mcgraw-Hill series in marketing Material type: Text; Literary form: Not fiction Publication details: Boston : McGraw-Hill, 1998 Availability: Items available for loan: Politeknik Seberang Perai (10)Call number: HF5415.S943 1998 , ... Place hold Add to cart (remove)
		Marketing / Eric N. Berkowitz ... [et al.] by Berkowitz, Eric N Series: Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, 2000 Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415 M29474 2000, ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415 M29474 2000. Politeknik Seberang Perai: Not for loan (2)Call number: HF5415 M29474 2000, ... Place hold Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Online access: Publisher description Table of contents Contributor biographical information Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.3 .P468 1999, ... Place hold Add to cart (remove)
		Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: The Irwin/McGraw-Hill series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 1998 Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.33.U6 H38 1998, ... Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion Series: Irwin/McGraw-Hill series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5823.B387 1998 , ... Place hold Add to cart (remove)