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Creating brand loyality : the management of power positioning and really great advertising / Richard D.Czerniawski, Micheal W. Maloney

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Material type: Text

TextPublication details: New York : American Managament Association, 1999. Description: xxi, 296 p. photo 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due
Book	Politeknik Seberang Perai	HF6161.B4C94 1999 (Browse shelf(Opens below))	Available

Includes index

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