Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /
Light, Larry.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Brand revitalization Larry Light and Joan Kiddon. - Upper Saddle River, N.J. : Wharton School Pub., c2009. - xx, 218 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0136043313 9780136043317
McDonald's Corporation--Case studies.
Branding (Marketing)--Management.
Brand name products--Management.
Product life cycle.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Brand revitalization Larry Light and Joan Kiddon. - Upper Saddle River, N.J. : Wharton School Pub., c2009. - xx, 218 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0136043313 9780136043317
McDonald's Corporation--Case studies.
Branding (Marketing)--Management.
Brand name products--Management.
Product life cycle.