Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Wharton School Pub., c2009.Description: xx, 218 p. : ill. ; 24 cmISBN:
  • 0136043313
  • 9780136043317
Other title:
  • Brand revitalization
Subject(s): Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5415.1255 L723 2009 (Browse shelf(Opens below)) Available 0000047519

Includes bibliographical references and index.

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