MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01073cam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15402935 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230918164704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080807s2009 xxua g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136043313 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780136043317 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PSP |
| Transcribing agency |
PSP |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1255 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.L723 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Light, Larry. |
| 9 (RLIN) |
896 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Six rules for brand revitalization : |
| Remainder of title |
learn how companies like McDonald's can re-energize their brands / |
| Statement of responsibility, etc. |
Larry Light and Joan Kiddon. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Brand revitalization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Wharton School Pub., |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 218 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
McDonald's Corporation |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
897 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| General subdivision |
Management. |
| 9 (RLIN) |
898 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
899 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product life cycle. |
| 9 (RLIN) |
900 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kiddon, Joan, |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
901 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0826/2008034733.html">http://www.loc.gov/catdir/toc/ecip0826/2008034733.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Library of Congress Classification |
| 959 ## - |
|---|
| -- |
RY |
