Integrated advertising promotion, and marketing communications / Kenneth E. Clow, Donald Baack
Material type:
TextPublication details: New Delhi : Prentice Hall, 2006 Edition: 2nd edDescription: xxvii;538p. : ill.; 28cmContent type: - 8120324501
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Politeknik Seberang Perai | HF5415.123 C648 2006 (Browse shelf(Opens below)) | Available | 0000044998 | |
CD-ROM
|
Politeknik Seberang Perai Audio Visual/Electronic Resource | HF5415.123 C648 2006 (Browse shelf(Opens below)) | Not for loan | CD 001681 |
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| HF5415.122.L68 1996 Services marketing / | HF5415.123 .B87 1998 Introduction to marketing communication : an integrated approach / | HF5415.123 B912 2007 Marketing communications policies / | HF5415.123 C648 2006 Integrated advertising promotion, and marketing communications / | HF5415.123 .I61 2015 Integrated marketing communications / | HF5415.123 .O37 1998 Developing a creative and innovative integrated marketing communications plan : a working model / | HF5415.123 .P475 2014 Strategic integrated marketing communications / |
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