Business marketing strategy : concepts and applications / V.Kastuki Rangan,Benson P.Shaping[and]RRowland T.Moriarty,Jr.
Material type:
TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, 1995. Description: 354p. : ill; 24cmISBN: - 025616910
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai Open Shelf | HF5415.13 R269 1995 (Browse shelf(Opens below)) | Available | 0000004047 | ||
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Politeknik Seberang Perai | Reference | HF5415.13 R269 1995 (Browse shelf(Opens below)) | Not For Loan | 0000004049 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.13 R269 1995 (Browse shelf(Opens below)) | Available | 0000004048 |
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| HF5415.13.P962 1996 Marketing management : integrating theory and practice / | HF5415.13.P962 1996 Marketing management : integrating theory and practice / | HF5415.13.P962 1996 Marketing management : integrating theory and practice / | HF5415.13 R269 1995 Business marketing strategy : concepts and applications / | HF5415.13 R269 1995 Business marketing strategy : concepts and applications / | HF5415.13 S898 2007 Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / | HF5415.13 T845 2006 Marketing knowledge management : managing knowledge in market oriented companies / |
Includes bibiographical refrences and index.
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