Integrated marketing communications in advertising and promotion / Terence A. Shimp
Material type:
TextLondon : South-Western/Cengage Learning, c2010Edition: 8th ed., International editionDescription: xx, 668 pages : colours, illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780324665314 (pbk)
- 0324665318 (pbk)
- HF5415.123 .S54 2010
| Item type | Current library | Call number | Status | Date due |
|---|---|---|---|---|
Book
|
Politeknik Seberang Perai Open Shelf | HF5415.123 .S54 2010 (Browse shelf(Opens below)) | Available |
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| HF5415.123 .E96 2011 The evolution of integrated marketing communications : the customer-driven marketplace / | HF5415.123 .O37 1998 Developing a creative and innovative integrated marketing communications plan : a working model / | HF5415.123 .O37 1998 Developing a creative and innovative integrated marketing communications plan : a working model / | HF5415.123 .S54 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 S55 2007 Integrated marketing communications in advertising and promotion / | HF5415.123.Y468 1998 Integrated marketing communications : the holistic approach / | HF5415.123.Y468 1998 Integrated marketing communications : the holistic approach / |
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