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Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, 1998
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5823 T27 1998, ...

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, Web sites and more! / Fred E. Hahn and Kenneth G. Mangun. by
  • Hahn, Fred E, 1925-
  • Mangun, Kenneth G
Series: Wiley small business edition
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1997
Other title:
  • Do-it-yourself advertising & promotion
Availability: No items available.

Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5821 .O34 1998, ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5821 .O34 1998.

Truth, lies, and advertising : the art of account planning / by Jon Steel. by
  • Steel, Jon
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5837.S73 1998 , ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion
Series: Irwin/McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5823.B387 1998 , ...

Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain. by
  • Lewis, Herschell Gordon, 1926-
  • Nelson, Carol, 1953-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, 1999
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5823.L526 1999 , ...

Advertising communications & promotion management / John R. Rossiter, Larry Percy. by
  • Rossiter, John R
  • Percy, Larry
  • Percy, Larry
Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, 1997
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5821 A293 1996, ...

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. by
  • Wells, William, 1926-
  • Burnett, John, 1944-
  • Moriarty, Sandra E. (Sandra Ernst)
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5823 W455 1998, ...

Clicks that count : a mobile advertising platform delivers real leads / Jason Ankeny by
  • Ankeny, Jason
Source: Entrepreneur
Material type: Article Article; Type of continuing resource: periodical
Availability: No items available.

Teliti dengan ketelusan iklan / Solihin Sidek by
  • Solihin Sidek
Source: Dewan ekonomi
Material type: Article Article; Type of continuing resource: periodical
Availability: No items available.

The facebook business model / Felix Knoke by
  • Knoke, Felix
Source: Chip Malaysia
Material type: Article Article; Type of continuing resource: periodical
Publication details: Kuala Lumpur : Online Dynamics, 2000
Availability: No items available.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews by
  • Shimp, Terence A
  • Andrews, J. Craig [author]
Edition: NINTH EDITION
Material type: Text Text; Literary form: Not fiction
Ohio : South-Western Cengage Learning, c2013
Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.123 .S54 2013.

Integrated marketing communications in advertising and promotion / Terence A. Shimp by
  • Shimp, Terence A
Edition: 8th ed., International edition
Material type: Text Text; Literary form: Not fiction
London : South-Western/Cengage Learning, c2010
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.123 .S54 2010.

Advertising in Malaysia : the consequences of globalisation / Azizul Halim Yahya by
  • Azizul Halim Yahya
Material type: Text Text; Literary form: Not fiction
Shah Alam : Pusat Penerbitan Universiti, Universiti Teknologi MARA, c2005
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5813.M3 A95 2005.

Advertising and Integrated Brand Promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
  • Scheinbaum, Angeline Close
Material type: Text Text; Literary form: Not fiction
USA : Cengage Learning, 2015 c2012
Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5821 .O35 2015.

ADVERTISING : BUSINESS 2000 / Maria Townsley by
  • Townsley, Maria
Material type: Text Text; Literary form: Not fiction
Australia : THOMSON, c2001 c2001
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF 5813 TOW 2001.

15 teknik efektif internet marketing / Mohd Fuad Abdul Latip by
  • Mohd Fuad Abdul Latip [author]
Material type: Text Text; Literary form: Not fiction
Kuala Lumpur : PTS Professional Publishing Sdn. Bhd, 2006
Other title:
  • Lima belas teknik efektif internet marketing
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 .M697 2006.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Micheal A. Belch by
  • Belch, George. E
  • Micheal A. Belch
Material type: Text Text; Literary form: Not fiction ; Audience: General;
Publication details: United States McGraw Hill Education c2015
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5823 .A36 2015.

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