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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / edited byTheo B.C. Poiesz, W. Fred van Raaij. by
  • Poiesz, Theo B.C
  • Raaij,W. Fred Van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Edward Elgar, c2007
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 S898 2007.

Practical marketing : the performance / Peter Wheeler [and]TM O'Conners-english by
  • Peter Wheeler [and] TM O,Conner
Series: Executive Business Channel;EBC 231
Material type: Text Text; Literary form: Not fiction
Publication details: Kuala Lumpur : Specialist Management Resources, 1994
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 P895 1994 .

Global Marketing : Warren J. Keegan [and] Mark C. Green by
  • Keegan, Warren J
  • Grren, Mark C
  • Keegan, Warren J
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Sadle River, New Jersey : Prentice Hall, c2000
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF1416.K443 2000 .

Business marketing strategy : concepts and applications / V.Kastuki Rangan,Benson P.Shaping[and]RRowland T.Moriarty,Jr. by
  • Rangon, Kasturi
Series: The Irwin series in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.13 R269 1995 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.13 R269 1995.

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon. by
  • Light, Larry
  • Kiddon, Joan, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009
Other title:
  • Brand revitalization
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.1255 L723 2009.

Negotiating. Series: First books for business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1996
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13 N384 1996 , ...

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
  • Hutt, Michael D
  • Speh, Thomas W
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1998
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13.H87 1998 , ...

Principles of global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
  • Keegan, Warren J. Multinational marketing management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Politeknik Seberang Perai (7)Call number: HF1416 .K443 1997, ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF1416 .K443 1997.

Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. by
  • Bateson, John E. G
  • Hoffman, K. Douglas
Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1999
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD9980.5 .B38 1999, ...

Marketing and entrepreneurship in SMEs : an innovative approach / David Carson ... [et al.]. by
  • Carson, David, 1947-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Prentice Hall, c1995
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13 .M3447 1995, ...

International marketing / Vern Terpstra, Ravi Sarathy. by
  • Terpstra, Vern
  • Sarathy, Ravi
Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1997
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF1416.T48 1997, ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF1416.T48 1997.

Marketing management / Richard P. Bagozzi ... [et al.]. by
  • Bagozzi, Richard P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13 M35223 1998, ...

Marketing management : a European perspective / Susan Norgan. by
  • Norgan, Susan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.13 N67 1994, ...

Advertising and sales promotion strategy / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, 1998
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5823 T27 1998, ...

Marketing management : an Asian perspective / Philip Kotler ... [et al.] by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, c2009
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13.M364 2009, ...

Pengurusan pemasaran strategik : pendekatan cara matlamat / Nor Hissam Sulaiman, Mat Madon, Syed Agil Al-Sagoff by
  • Nor Hissam Sulaiman
  • Mat Madon
  • Al-Sagoff, Syed Agil
Series: Siri Eksekutif MBA McGraw-Hill
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Publication details: Sintok : Universiti Utara Malaysia, 2009
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.P265 2009 , ...

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by
  • Johansson, Johny K
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF1416 .J636 1997, ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF1416 .J636 1997.

International marketing management / Subhash C. Jain by
  • Jain, Subhash C
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio : South-Western College, c1996
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF146.J35 1996, ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF146.J35 1996.

Principles of marketing/ Yusniza Kamarulzaman, Nor Khalidah Abu by
  • Yusniza Kamarulzaman
  • Nor Khalidah Abu
Series: Oxford Revision Series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shah Alam, Selangor : Oxford Fajar, 2013
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415 .Y95 2013. Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415 .Y95 2013.

10 kesalahan apabila menjual / Faridah Talib by
  • Faridah Talib
Source: Majalah i
Material type: Article Article; Type of continuing resource: periodical
Availability: No items available.

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