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Consumer behavior / John C. Mowen, Michael Minor by
  • Mowen, John C
  • Minor, Michael
Edition: 5th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 1998
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.32.M68 1998 , ...

Customer behavior: building marketing strategy / Delbert I. Hawkins...[et al] by
  • Hawkins, Delbert I
Edition: 10th.ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, 2007
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.33 U6C653 2007 . Items available for reference: Politeknik Seberang Perai: Not for loan (1)Call number: HF5415.33 U6C653 2007 .

Perlakuan pengguna / Nabsiah abdul Wahid [and] Ishak Ismail by
  • Nabsiah Abdul Wahid
  • Ishak Ismail
Edition: Edisi Revisi 2000
Material type: Text Text; Literary form: Not fiction
Publication details: Petaling Jaya, selangor : Prentice Hall, 2006
Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.32 N32 2000 , ...

Consumer behavior : buying,having and being / Michael R. Solomon by
  • Solomon, Michael R
Edition: 4th. ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, 1999
Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.32.S6 1999 , ...

Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / edited byTheo B.C. Poiesz, W. Fred van Raaij. by
  • Poiesz, Theo B.C
  • Raaij,W. Fred Van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Edward Elgar, c2007
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.13 S898 2007.

Faktor-faktor yang mempengaruhi pengguna dalam memilih Pasaraya Pacific sebagai tempat berbelanja / Azilawati bt. Abu Bakar...[et. al] by
  • Azilawati bt. Abu Bakar
  • Noor Masliza bt. Nordin
  • Somchit a/p Chan Chai
Material type: Text Text; Literary form: Not fiction
Publication details: Seberang Perai, Pulau Pinang : Jabatan Perdagangan, 2001
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5430.3.A995 2002 .

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C. (Jerry Corrie), 1944-
Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.3 .P468 1999, ...

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. by
  • Engel, James F
  • Blackwell, Roger D
  • Miniard, Paul W
Series: The Dryden Press series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1995
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.32 .E57 1995, ...

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
  • Hawkins, Del I
  • Best, Roger J
  • Coney, Kenneth A
Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 1998
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.33.U6 H38 1998, ...

Understanding customers / Chris Rice. by
  • Rice, Chris
  • Rice, Chris. Consumer behaviour
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Student.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5415.32 .R53 1997, ...

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5415.32 .S35 1997, ...

Mengkaji faktor yang menjadi tarikan pelanggan untuk mengunjungi Ku Farmasi di Bandar Perda, Pulau Pinang / Nur Amirah Farihin Rahimin...[et al.] by
  • Nur Amirah Farihin Rahimin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Permatang Pauh, Pulau Pinang : Politeknik Seberang Perai, 2012
Online access:
Availability: No items available.

Pengguna etnosentrik lonjak industri domestik / Munir Hamid by
  • Munir Hamid
Source: Dewan Ekonomi
Material type: Article Article; Type of continuing resource: periodical
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1994
Availability: No items available.

Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
  • Wisenblit, Joseph
Edition: TENTH EDITION., Global ed.
Material type: Text Text; Literary form: Not fiction
New Jersey ; Pearson Prentice Hall, 2010 c1997
Online access:
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.32 .S333 2010. Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.32 .S333 2010.

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