Business marketing strategy : concepts and applications / V.Kastuki Rangan,Benson P.Shaping[and]RRowland T.Moriarty,Jr.

Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, 1995. Description: 354p. : ill; 24cmISBN:
  • 025616910
Subject(s):
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5415.13 R269 1995 (Browse shelf(Opens below)) Available 0000004047
Book Book Politeknik Seberang Perai Reference HF5415.13 R269 1995 (Browse shelf(Opens below)) Not For Loan 0000004049
Book Book Politeknik Seberang Perai Open Shelf HF5415.13 R269 1995 (Browse shelf(Opens below)) Available 0000004048

Includes bibiographical refrences and index.

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