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		Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan by Morgan, Adam Material type: Text; Literary form: Not fiction Publication details: New York : John Wiley, 1998 Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.15.M67 1998 , ... Place hold Add to cart (remove)
		Creating brand loyality : the management of power positioning and really great advertising / Richard D.Czerniawski, Micheal W. Maloney by Czerniawski, Richard D Maloney, Micheal W Material type: Text; Literary form: Not fiction Publication details: New York : American Managament Association, 1999 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF6161.B4C94 1999 . Place hold Add to cart (remove)
		Be your own brand : a breakthrough formula for standing out from the crowd / David McNally [and] Karl D. Speak by McNally, David Speak, Karl D Material type: Text; Literary form: Not fiction Publication details: San Francisco : Berrett-Koehler Publishers, 2002 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: BF697 M835 2001 . Place hold Add to cart (remove)
		How brands become icons : the principles of cultural branding by Holt, Dodglas B Material type: Text; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, 2004 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HD69 H647 2003 . Place hold Add to cart (remove)
		Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon. by Light, Larry Kiddon, Joan, 1949- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009 Other title: Brand revitalization Online access: Table of contents only Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.1255 L723 2009. Place hold Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998 Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HD69.B7 K45 1998, ... Place hold Add to cart (remove)