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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker by
- Batra, Rajeev
- Aaker, David A
- Myers, John G
Edition: 5th. ed.
Material type:  Text; Literary form:
Not fiction
Publication details: Upper Sadle River, New Jersey : Prentice Hall, 1996
Availability: Items available for loan: Politeknik Seberang Perai (12)Call number: HF5823.A13 1996 , ... Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5823.A13 1996.
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Advertising manager's handbook / Robert W. Bly by
Material type: Text; Literary form:
Not fiction
Publication details: Englewood Cliffs, New Jersey : Prentice-Hall, 1993
Availability: Items available for loan: Politeknik Seberang Perai (10)Call number: HF5823.B634 1993 , ...
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Konsep asas pengiklanan / Mohamad Md. Yusoff by
Material type: Text; Literary form:
Not fiction
Publication details: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1995
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5821.M697 1995 , ...
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Tested advertising methods / John Caples by
Edition: 5th.ed.
Material type: Text; Literary form:
Not fiction
Publication details: Paramus, New Jersey : Prentice Hall, 1997
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5823.C18 1997 , ...
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Ad campaign planner / Shay Sayre by
Material type: Text; Literary form:
Not fiction
Publication details: Cincinnati, Ohio : South-Western College Publishing, c1998
Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: HF5837.S274 1998 , ...
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Contemporary advertising / William F. Arens by
Edition: 10th.ed.
Material type: Text; Literary form:
Not fiction
Publication details: New York : McGraw-Hill, 2006
Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5821.A678 2006 .
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