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		Advertising promotion : supplemental aspects of intergrated marketing communications / Terence A. Shimp by Shimp, Terence A Edition: 5th ed. Material type: Text; Literary form: Not fiction Publication details: Fort Worth The Dryden Press, 2000 Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.I23.S54 2000 , ... Place hold Add to cart (remove)
		Integrated marketing communications : the holistic approach / Tony Yeshin by Yeshin, Tony Material type: Text Publication details: Oxford : Butterworth Heinemann Availability: Items available for loan: Politeknik Seberang Perai (10)Call number: HF5415.123.Y468 1998 , ... Place hold Add to cart (remove)
		Teknologi maklumat & komunikasi / Abdul Razak Hamdan...[et al] by Abdul razak Hamdan Edition: 2nd. ed. Material type: Text; Literary form: Not fiction Publication details: Kuala Lumpur : McGraw-Hill, 2004 Availability: Items available for loan: Politeknik Seberang Perai (5)Call number: T58.64 T266 2004 , ... Place hold Add to cart (remove)
		Advertising and promotion:an integrated marketing communications perspective / George E. Belch [and] Michael A. Belch by Belch, George E Belch, Michael A Edition: 7th.ed. Material type: Text; Literary form: Not fiction Publication details: New York : McGraw-Hill, 2007 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5823 B387 2007 . Place hold Add to cart (remove)
		Integrated marketing communications in advertising and promotion / Terence A. Shimp by Shimp, Terence A Edition: 7th.ed Material type: Text; Literary form: Not fiction Publication details: Australia : Thomson South-Western, 2007 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.123 S55 2007 . Place hold Add to cart (remove)
		Marketing communications policies / Rainer Busch, Margarete Seidenspinner, Fritz Unger by Busch, Rainer eidenspinner, Margarete Unger, Fritz Material type: Text; Literary form: Not fiction Publication details: New York : Springer, 2007 Availability: Items available for loan: Politeknik Seberang Perai (2)Call number: HF5415.123 B912 2007 , ... Place hold Add to cart (remove)
		Integrated advertising promotion, and marketing communications / Kenneth E. Clow, Donald Baack by Clow, Kenneth E Baack, Donald Edition: 2nd ed. Material type: Text; Literary form: Not fiction Publication details: New Delhi : Prentice Hall, 2006 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.123 C648 2006 . Items available for reference: Politeknik Seberang Perai: Not for loan (1)Call number: HF5415.123 C648 2006 . Place hold Add to cart (remove)
		Negotiating. Series: First books for business Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1996 Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.13 N384 1996 , ... Place hold Add to cart (remove)
		Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty. by Burnett, John, 1944- Moriarty, Sandra E. (Sandra Ernst) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998 Other title: Introduction to marketing communications Marketing communications Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.123 .B87 1998, ... Place hold Add to cart (remove)
		Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden. by Ogden, James R Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998 Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5415.123 .O37 1998, ... Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Belch, George E. (George Edward), 1951-. Introduction to advertising and promotion Series: Irwin/McGraw-Hill series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998 Availability: Items available for loan: Politeknik Seberang Perai (4)Call number: HF5823.B387 1998 , ... Place hold Add to cart (remove)
		Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Rossiter, John R Percy, Larry Percy, Larry Series: McGraw-Hill series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Companies, 1997 Availability: Items available for loan: Politeknik Seberang Perai (3)Call number: HF5821 A293 1996, ... Place hold Add to cart (remove)
		The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen by Schultz, Don E Patti, Charles H Kitchen, Philip J Material type: Text; Literary form: Not fiction London : Routledge, 2011 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.123 .E96 2011. Place hold Add to cart (remove)
		Strategic integrated marketing communications / Larry Percy by Percy, Larry Edition: Second Edition Material type: Text; Literary form: Not fiction Publisher: London : Routledge, c2014 Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.123 .P475 2014. Add to cart (remove)
		Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews by Shimp, Terence A Andrews, J. Craig [author] Edition: NINTH EDITION Material type: Text; Literary form: Not fiction Ohio : South-Western Cengage Learning, c2013 Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.123 .S54 2013. Add to cart (remove)
		Integrated marketing communications in advertising and promotion / Terence A. Shimp by Shimp, Terence A Edition: 8th ed., International edition Material type: Text; Literary form: Not fiction London : South-Western/Cengage Learning, c2010 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.123 .S54 2010. Place hold Add to cart (remove)
		Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp by Chitty, Bill Luck, Edwina Barker, Nigel Valos, Michael Shimp, Terence A Material type: Text; Literary form: Not fiction Victoria : Cengage Learning, c2015 Availability: Items available for reference: Politeknik Seberang Perai: Not For Loan (1)Call number: HF5415.123 .I61 2015. Add to cart (remove)
		MARKETING COMMUNICATION : Principles and practice / Richard J. Varey by Varey, Richard J Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: Adult; New York : Routledge, 2002 c2002 Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF 5415.123 .VAR 2002. Place hold Add to cart (remove)
		Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. by Blakeman, Robyn, 1958- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lanham, Md. : Rowman & Littlefield Publishers, c2007 Online access: Table of contents only Availability: Items available for loan: Politeknik Seberang Perai (1)Call number: HF5415.123 .B557 2007. Place hold Add to cart (remove)